Cambridge Elevate 08/03/2016
FedEx is an incredibly successful American global courier delivery service, founded in 1971. Activity 11 Since then the company has become so success that it has expanded its branch by adopting subsidiary companies (FedEx would own more than 50 per cent of another company), their revenue to date conjures to a whopping 47.5 billion dollars. The Logo of the company is so widely recognised, it is only on close analysis that the arrow between the “E” and “x” is identified. The arrow points to the right, this could represent movement. For example, the courier service is always on the move because the packages are constantly being moved to different locations until they reach their destinations. The company also ensure that the logo and ‘arrow meaning’ is visible even in different languages where cultures and interpretations of the direction of the arrow is wrong. The Arabic FedEx logo is similar graphically with the colours and format of the logo being the same. However...