Gender representation - 15/02/2016
Feminine colours are used here, giving the image a 'girly' look. Although the appearance of advert is feminine, the content of what is being said is very masculine and uses lots of declarative language choices. Which make the women seem strong and independent. Sure is probably the most famous deodorant for both men and women, however they look and sound very different to each other. They both portray very different views on men and women, giving them very different personas. For example in the women's version of the advert, one of the lady's is with a baby. Traditionally women are the caregivers, and only in the last century have they been able to have their own voice, and given their own decisions on careers and lifestyle choices. This adverts tries to give women their independence and strength that they deserve. The men's advert however is both contextually masculine and is in the appearance of the advert too. The use of dark ...