Correlation indentified with spoken language mix-mode texts.

One of the main relationships that is by far the most obvious, is the number of food related texts that were identified. The majority of the texts that were discovered shared a lexical field of food, being either completely food based or had some reference to it. All of the slogans were short and snappy, for example; 'every little helps' from Tesco's or 'Taste the rainbow' from Skittles. This is deliberately done so that we as an audience or "target market" will remember it, and be much more inclining to purchase the product. The overall purpose of these mix-mode texts are to not only remind you and inform you about the product but to also try and make a connection with you. This doesn't mean that they specifically want to make a connection with one person, but a group of people, a "target audience". If you don’t feel like you have a connection with the advert when you are watching it, then you probably aren't the group of people who the company are targeting. Most of the slogans use synthetic personalisation, which means that the producer of a product assumes knowledge about you using 2nd person pronous like "you" and "yours" to try and establish a relationship between the product and you. This is to increase the chance of you purchasing the product.

Comments

  1. Unknown22 September 2015 at 02:10

    good use of evaluative language and good links with theory/concepts like a 'target audience' and 'synthetic personalisation'. Quantifying would really support your points - how much of a majority was it? You could count the average word length to support the idea that most were short and snappy etc.

    ReplyDelete
  2. LilyMillard22 September 2015 at 02:46

    I will redraft this as part of my 4 1/2 hours

    ReplyDelete

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